01— The problem
Agencies hid behind retainers.
Hours billed, not outcomes shipped. Client P&Ls treated as someone else's math.
— About · Epigroww GlobalEst. 2021 · Minority-owned
Webecametheagencywewanted— tofindwhenwewereclients.
The mission
01Think big, then ship.
02Own every outcome.
03Stay curious.
To become the world's largest — and most trusted — growth partner, by making the boring parts of marketing radically specific, and the creative parts impossibly good.
— Founder · Danish Abbasi
"I wanted an agency that treated the client's P&L like their own — and shipped the creative the brand deserved. Epigroww is that agency. We built it.
Danish AbbasiFounder & CEO · Since 2021
05Years · since a laptop in Lucknow
100+Specialists in the room
22Nationalities · 4 studios
01
02— The thesis
Outcomes over outputs.
Every pod co-signs the scorecard. Wins scale. Losers get retired — weekly.
03— The build
One team, one retainer.
Media, Brand, Tech and AI in the same Slack. No handoff theatre. No separate P&Ls.
— Values · five of them
What we won't compromise on.
Ambition01 / 05
- 01Think BigAmbition
If the plan doesn't scare the CFO a little, it isn't the plan. We choose uncomfortable growth goals and then make them inevitable.
- 02Own ItAccountability
There are no 'agency wins.' Every campaign is co-signed by the team that built it — and un-signed by no one when it breaks.
- 03Pursue with CuriosityCraft
We keep a standing 10% time budget for R&D — new channels, new AI tools, new creative formats. Last year's playbook is this year's floor.
- 04Diversity & InclusionPeople
Minority-founded and deliberately mixed — by nationality, craft, and perspective. We ship better work because our rooms disagree well.
- 05Unity is StrengthTeam
Brand, media, and tech don't live on different floors here. The pod that launches your campaign is the same one that built the landing page.
— Story · 2021 → nowFive years of compounding.
Five years of compounding.
One plan.
- 2021· Q1
The Lucknow beginning
Founded in Lucknow, India, by Danish Abbasi. A single brief. One laptop. A stubborn belief that the agency model needed breaking.
- 2022· Q4
Delhi HQ opens
First 25 hires. Launched the performance-creative pod that still powers our retainer clients today.
- 2023· Q2
Mumbai studio
Opened a brand-and-film studio — CGI, TVC commercials, celebrity endorsements. Creative finally got the stage it deserved.
- 2024· Q1
Global footprint
Toronto + Dubai offices launched in the same quarter. We crossed $1B+ in managed media spend.
- 2025· Q3
100+ team
300+ campaigns in 12 months. 500+ brands on the books. 40+ industries served. Quiet compounding, on schedule.
- 2026· next
To be written
AI-native pods, owned-media tooling, and the next 500 brands. The plan hasn't changed: ship weekly, compound forever.
— The people
People at Epigroww.
100+ specialists across four cities. Designers, performance marketers, film-makers, engineers, analysts — who sit on the same Slack channel and care about the same spreadsheet.
New DelhiDanish Abbasi
Founder & CEO
MumbaiPriyam Mehra
Co-Director
MumbaiAanya Kapoor
VP · Creative
New DelhiRahul Verma
VP · Media
DubaiMariam Al-Noori
Head · MENA
TorontoEthan O'Connell
Head · NA+ 94
and the rest of the team.
Growing carefully, one hire at a time.
— Diversity & InclusionA minority-founded,
A minority-founded,
deliberately mixed house.
We built Epigroww on the belief that the best work comes out of rooms that disagree well. Our team composition isn't a dashboard metric — it's the reason the work lands in markets that global holding companies can't read.
Team distribution · studiosFY 2025 – 26
New Delhi · India0%
Mumbai · India0%
Kolkata · India0%
Dubai · UAE0%
Toronto · Canada0%
— Join the story